Level 4

Shows some expertise in a subject matter, and leading a significant project with big impact. Able to break down and execute on complicated projects even with very little definition. Starting to become comfortable with deeply complex work. You understand the business as a whole, and proactively identify opportunities. You’re a helpful mentor for others, improving quality outside of just your own area.

Product Strategy (Before you work)

• Can handle complex product challenges, often involving a strong understanding of technical, development, or business aspects

• Rapidly understands project requirements, frequently filling in gaps of understanding or accurately listing trade-offs

• Able to build consensus and narrow in from diverging directions using a thorough product and customer understanding

Craft + Quality (While you work)

• Designs are consistently a shining example of completeness; people rarely need clarification on design details like hover states, edge cases, and screen sizes.

• You deeply understand industry patterns, and can identify how and when they are effective. You only create new ones as needed, and you validate them with research.

Communication + Collaboration (Working together)

• You are able to delegate with ease and comfort if a project requires it

• You can comfortably engage any stakeholder and provide clear context on project status and rationale

Action + Impact (Shipping)

• You set an example for producing work. People see you as a “doer”, and can depend on you for getting things done.

• You’re able to break down big problems into smaller achievable ones to make forward progress rather than getting stuck in the abstract

• You prefer to focus on high business impact projects — staying focused on initiatives that truly help our customers or bottom line.

Leveling up the team (Internal Influence)

• You can comfortably run and facilitate design team processes effectively

• Others actively seek your feedback, and listen to your guidance